Why Podcasts on Thompson's Stratechery Stand Out from the Typical App Store IAPs

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The Growing Trend of Podcast Subscriptions

Podcasts have steadily risen in popularity over the past few years, with several podcasts achieving cult-like followings. The industry has matured to a point where creators are now looking to monetize their content through various means, one of which is through subscriptions.

The Unlike App Store IAPs

One of the most talked-about developments in the podcast subscription space is the new platform created by Apple, called in-app purchase (IAP) subscriptions. This system allows podcast creators to charge their listeners for exclusive content directly on the Apple Podcasts app.

However, not everyone is on board with this system. The popular podcast newsletter, Stratechery, recently announced that it will not be using Apple's IAP subscription model and instead opted for a different system.

The Thompson Method

Ben Thompson, the creator of Stratechery, decided to use a system that he developed himself. He now offers his listeners access to additional material via a feature on his website called Stratechery+. This feature is only available to premium subscribers, who pay $10 a month or $100 a year.

Thompson explains that he opted for this method because of the issues he had with the Apple IAP subscriptions system. He cited concerns over the loss of control and ownership over the content and the inability to provide access to additional content outside of the Apple Podcasts app.

The Pros and Cons of Using Apple's IAP Subscription System

The debate over whether to use Apple's IAP subscription system or not is an ongoing discussion in the podcast industry. Here are some of the pros and cons of using the system:

The Pros

Convenience: The IAP system allows listeners to subscribe and pay for exclusive content without ever leaving the Apple Podcasts app, making it more convenient for users.
Visibility: Subscription-based podcasts on Apple's platform are more visible to potential listeners, as they are featured prominently in the app's interface.
Revenue: Creators can potentially earn a lot of revenue through subscriptions, especially if they have a dedicated following.

The Cons

Lack of control: As Thompson mentioned, using Apple's system means relinquishing some control over the content and how it is delivered to listeners.
Revenue Sharing: Apple takes a cut of the revenue earned by podcast creators, which some feel is unfair considering the amount of work that goes into creating the content.
Limited Access: Using Apple's system means that the exclusive content can only be accessed through the Apple Podcasts app, locking out potentially thousands of subscribers who prefer other podcast players.

Final Thoughts

The landscape of podcast subscriptions is rapidly evolving, and there is no clear answer as to which subscription model is the best. Ultimately, creators will have to decide for themselves which system best serves their needs and the needs of their listeners.

It remains to be seen whether Apple's IAP subscription system will continue to dominate the podcast subscription market or if creators like Ben Thompson will pave the way for alternative systems.

Regardless, one thing is certain - with the rise of subscription-based podcasts, the industry is poised for even more growth and innovation in the years to come.

Unlike App Store IAPs, Podcasts Have a Better Deal with Apple and Spotify: The Comparison

The Significance of In-App Purchases

In-app purchases or IAPs are a significant source of revenue for app developers on the iOS platform. App Store IAPs allow users to buy additional features, virtual goods, or subscriptions within an app, thereby generating income for the app publishers. However, IAPs have been a subject of contention for many years, with some developers accusing Apple of monopolistic practices and unfair commission rates. In contrast, podcasts have enjoyed a less controversial relationship with Apple and Spotify, as their business models do not rely on IAPs.

Table: Comparison of Apple App Store and Podcasts' Revenue Model

	Apple App Store IAPs	Podcasts (Apple & Spotify)
Commission Rate	15-30%	Nil (Apple), 0-5% (Spotify)
Billing Control	Apple controls billing, app publishers cannot use alternative payment methods	Podcast publishers control billing, can use alternative payment methods like Patreon
Revenue Distribution	70% to app publisher, 30% to Apple	100% to podcast publisher (Apple), 95-100% to podcast publisher (Spotify)

Commission Rate: App Store vs. Podcasts

The commission rate or the percentage of revenue that Apple takes from app publishers' sales through IAPs has been a bone of contention for many years. While it used to be 30% until recently, Apple has now reduced it to 15% for developers who earn less than $1 million in annual revenue. However, for those who earn more than this threshold, the 30% rate still applies.

In contrast, podcasts have not been subject to any commission rates from either Apple or Spotify. Podcast publishers can earn money by leveraging advertising, sponsorships, or listener donations without sharing their revenue with any intermediary. This is a significant advantage that podcasters enjoy over app developers who use IAPs.

Billing Control: App Store vs. Podcasts

The App Store's billing control is another area of concern for developers. Apple requires that all payments within an app must go through its payment gateway, which means that developers cannot use an alternative payment method like PayPal or Stripe. This policy has been a sore point for many app makers who argue that it restricts competition and gives Apple an unfair advantage.

In contrast, podcast publishers have complete control over their billing methods. They can use third-party services like Patreon or Stripe to receive donations or tips from their listeners without any interference from Apple or Spotify. This policy allows podcast publishers to provide a better experience to their listeners and build a closer relationship with them.

Revenue Distribution: App Store vs. Podcasts

The revenue distribution model of the App Store IAPs has also been a contentious issue. Apple takes a 30% cut from the sales of all IAPs, which means that developers only get to keep 70% of their earnings. This commission rate has been lowered recently for some developers, but it still remains a significant barrier for many small businesses and app makers.

Podcast publishers, on the other hand, have enjoyed a better revenue distribution model. Apple has not charged any commission from podcasts on its platform so far, which means that podcasters get to keep all of their earnings. Spotify, which recently entered the podcasting space, also offers a 0-5% commission rate for podcasters who use its platform. Thus, podcasts offer a more lucrative revenue model than app development through IAPs.

Opinion: Podcasts Have an Advantageous Business Model Compared to App Store IAPs

In conclusion, Podcasts offer a better deal with Apple and Spotify than App Store IAPs, owing to their business model that does not rely on in-app purchases. Unlike app developers who have to pay a commission to Apple and are restricted in their billing methods, podcast publishers have complete control over their revenue streams. Moreover, podcasters get to keep all of their earnings, which is a significant advantage compared to the App Store IAPs' 30% commission rate. Thus, despite being a relatively new form of media, podcasts have already established themselves as a better proposition for content creators who value their independence and control over their revenue streams.

How to Navigate Unlike App Store IAPS Podcast Podcaststhompsonstratechery

Thompson's Stratechery podcast is a must-listen for anyone looking to dive deep into the world of tech and how it intersects with business, economics, and culture. Unlike many other podcasts, Thompson doesn't rely on advertising or sponsorships to fund his work. Instead, he uses a unique payment model called Unlike App Store IAPs.

What Are Unlike App Store IAPs?

Unlike App Store IAPs are in-app purchases that don't go through Apple's App Store system. Instead, Thompson uses a service called Glow.fm to handle payments directly. If you subscribe to his podcast using this method, you'll be able to access exclusive content and early access to new episodes.

Step 1: Subscribe on the Glow.fm Website

The first step to accessing Unlike App Store IAPs is to head to the Glow.fm website. Once you're there, you can find Thompson's podcast by searching for Stratechery. From there, you'll be able to choose the subscription level that works best for you. There are three options: monthly, annual, or premium.

Step 2: Set Up Your Payment Method

Once you've chosen your subscription level, you'll be prompted to enter your payment information. Glow.fm accepts all major credit cards, as well as Apple Pay. Your card will be automatically billed on a recurring basis, depending on the subscription level you choose.

Step 3: Access Exclusive Content

One of the main benefits of subscribing to Thompson's podcast via Unlike App Store IAPs is access to exclusive content. This may include bonus episodes, Q&A sessions, or deep-dive analyses of current events in the tech industry. You'll also get early access to new episodes, so you can stay ahead of the curve when it comes to the latest trends and insights.

Why Use Unlike App Store IAPs?

There are a few reasons why Thompson has opted for this payment model over other, more traditional options like sponsorships or advertising. One of the main benefits is that it gives him more control over his content and message. By relying on direct payments from subscribers, he doesn't have to worry about promoting products or services that might conflict with his values or opinions.

Another advantage of Unlike App Store IAPs is that it helps create a stronger sense of community among subscribers. Because only those who are willing to pay for access can join, there's a sense of exclusivity that can lead to more engaged and active listeners.

Tips for Getting the Most Out of Stratechery

If you're new to Stratechery, there are a few things you can do to make sure you're getting the most out of your subscription. Here are a few tips:

1. Keep an Open Mind

Thompson's opinions can be controversial and thought-provoking, but they're always backed up by rigorous research and analysis. Keep an open mind when listening, even if you don't initially agree with his take on a particular topic.

2. Engage with the Community

There's a vibrant community of Stratechery subscribers on social media and other online forums. Join the conversation by following the podcast on Twitter or participating in the comments section of the website.

3. Take Notes

Because Thompson covers such a wide range of topics in each episode, it can be hard to keep track of everything. Take notes while you listen so you can refer back to important ideas or arguments later on.

4. Do Your Own Research

While Thompson's analysis is always thorough, it's important to do your own research and form your own opinions as well. Use the podcast as a jumping-off point for deeper exploration into the topics that interest you.

Conclusion

Unlike App Store IAPs are a unique payment model that allows independent creators like Ben Thompson to fund their work without relying on ads or sponsors. By using this method to subscribe to his Stratechery podcast, you'll be able to access exclusive content and early episodes, as well as support a valuable independent voice in the tech industry.

Why Unlike App Store IAPs, Podcasting Remains Open for Business

Welcome to our blog where we discuss the current issues and trends in the tech industry. Today, we will focus on the recent controversies revolving around in-app purchases (IAPs) in the App Store, and how they compare to podcasting, which remains as an open platform. As a podcast enthusiast, it is important to understand these issues to appreciate the level of openness and freedom that the podcasting industry provides.

Recently, Apple has come under fire for its management of IAPs in the App Store. Critics have called Apple's practices, anti-competitive, citing the company's 30% cut of revenue generated by apps with IAPs, and the lack of alternative payment options. Interestingly, these practices are not implemented in the podcasting industry, where creators can monetize their podcasts through various channels, including sponsorship deals, merchandise sales, and direct listener support.

One of the reasons why podcasting remains open for business is that there are no restrictions concerning the distribution of podcasts. Unlike apps in the App Store, podcasters can distribute their content through any podcast platform, without having to pay any fees to the platform hosting their content. This means that creators have the freedom to experiment with different monetization methods, including choosing the best payment method based on their audience demographics.

The podcast industry has continued to grow rapidly in recent years, with more than 1.75 million podcasts worldwide, generating an estimated $1 billion in revenue from advertising and sponsorships. The beauty of podcasting lies in the democratization of the medium - anyone with a microphone and an internet connection can create and distribute a podcast about any topic they find interesting. This is why podcasting is more inclusive than other forms of media, as it allows voices that would otherwise go unheard to share their message with the world.

However, the App Store's model of IAPs creates a level of exclusivity, where only a select few apps can monetize their content directly. This limits the amount of revenue that creators can earn, and ultimately creates an environment where the most successful apps dominate the market. The problem is compounded further by the fact that the App Store does not allow developers to implement alternative payment options, leaving them at the mercy of Apple's fee structure.

As podcasting continues to thrive and grow, there is a risk that it too could be subject to the same rules and regulations that govern the App Store. However, it is unlikely that this will happen in the near future. In contrast to the App Store, there are no major players in the podcasting industry who have the same level of influence as Apple does in regards to in-app purchases. This means that podcasting remains a free and open industry, with little or no regulation regarding content distribution.

Moreover, podcasters have the support of the audience, who can choose to support creators directly through Patreon, merchandise sales, or even donations. This not only allows creators to earn more revenue from their podcasts, but it also removes the intermediary between the creator and their audience, creating a direct relationship between the two parties.

In conclusion, while the App Store's IAP practices have caused upheaval within the developer community, podcasting remains an open and free industry, with no restrictions on content distribution. As a podcast enthusiast, it is important to appreciate the freedom that the podcasting industry provides and to continue supporting independent creators who are driving the growth of the industry. We hope you enjoyed this read and we invite you to explore our other blogs for more interesting insights into tech trends and developments.

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