Etsy Goes Gen Z: Introduces New Resale App Targeted at Young Fashion Enthusiasts

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Etsy, the online marketplace for handmade and vintage goods, recently announced its acquisition of Depop, a United Kingdom-based resale app popular among Gen Z. This strategic move is expected to expand Etsy’s reach and appeal to younger consumers while providing Depop with access to Etsy’s resources and infrastructure.

Did you know that Gen Z consumers, born between 1997 and 2012, make up the largest global consumer cohort at approximately 1.4 billion individuals? This emerging market is projected to have immense purchasing power by 2026, reaching $33 trillion in wealth worldwide.

By acquiring Depop, Etsy hopes to capitalize on this growing demographic and tap into the trend of sustainable fashion, which has become increasingly important to Gen Z consumers. The resale industry, valued at $24 billion in 2020, has experienced significant growth over the past few years, and Depop is well-positioned to capture a portion of this market.

The synergies between Etsy and Depop are evident. Both platforms prioritize individuality, creativity, and sustainability, which align with the values of their target audiences. By combining their user bases, Etsy and Depop can offer a wider variety of products and services while sharing expertise and best practices.

Furthermore, this acquisition may lead to improved financial performance for both companies. Depop currently operates at a loss, but with Etsy’s support, it may be able to boost profitability. Meanwhile, Etsy’s revenue growth rate has slowed, and acquiring Depop could provide a boost to its growth trajectory.

While some Depop users expressed concerns about the acquisition and its potential impact on the app’s community-driven culture, both Etsy and Depop assure users that very little will change in terms of day-to-day operations. Depop will continue to operate as a standalone business, with its existing team remaining in place and reporting to Etsy’s CEO, Josh Silverman.

There are many benefits and opportunities that arise from the acquisition of Depop by Etsy. For example, Etsy can leverage Depop’s social media savvy and influencer relationships to expand its reach and strengthen customer engagement. In turn, Depop will benefit from Etsy’s experience in scaling marketplaces, personalized search algorithms, and international logistics.

The acquisition of Depop also reinforces trends towards conscious consumerism, circular economies, and promoting small businesses. Customers are increasingly valuing environmentally friendly options and want to support companies aligned with their values.

The combination of Etsy and Depop may likely drive adoption of social commerce and mobile shopping platforms, which have become more prevalent during the pandemic. According to a study by eMarketer, US retail m-commerce sales are projected to grow by 28.1% in 2021, reaching $367.98 billion, highlighting the importance of mobile channels for online sellers.

In conclusion, the acquisition of Depop by Etsy provides both companies with exciting opportunities to expand their businesses and cater to younger generations. The merger highlights the growing significance of sustainable fashion, social commerce, and mobile shopping. With Gen Z consumers driving the global economy in the coming years, both companies are well-positioned to benefit from this strategic partnership.

So, what do you think about Etsy’s decision to acquire Depop? Will they succeed in capturing the hearts and wallets of Gen Z? Let us know your thoughts in the comments below!


In a world where fashion trends change in the blink of an eye, two popular destinations for unique and affordable clothing have merged. Etsy, the online marketplace known for handmade and vintage goods, recently announced their acquisition of Depop, a Gen Z-focused resale app.

The Rise of Resale

The secondhand market has witnessed a significant surge in popularity in recent years, with the global secondhand market expected to reach $64 billion by 2024. This growth is primarily attributed to the rise of environmental awareness, conscious consumerism, and budget constraints for younger generations. As a result, resale platforms such as Depop have become a favorite among Gen Z shoppers.

What is Depop?

Depop is a peer-to-peer social shopping app that allows users to buy and sell a variety of items, including clothing, sneakers, accessories, and vintage items. The app has over 30 million registered users globally and boasts an Instagram-like interface that lets sellers curate their shops and buyers browse items using hashtags or collections.

Why did Etsy Acquire Depop?

Etsy, on the other hand, has been around since 2005 and has established itself as a leading marketplace for independent sellers and buyers looking for handmade and vintage items. The acquisition aims to expand Etsy's customer base to younger audiences while diversifying its product offerings. By acquiring Depop, Etsy is integrating a platform that resonates with Gen Z consumers who value sustainable and personalized fashion choices.

Maintaining Depop's Identity

Despite the acquisition, Depop will continue to operate as a standalone company with its CEO, Maria Raga, leading the team. The acquisition merely provides Depop with the opportunity to tap into Etsy's resources, such as access to more extensive seller tools, amplifying its marketing reach, and financial support.

The Implications for Secondhand Fashion

This acquisition has far-reaching implications for the secondhand fashion market. With the backing of a reputable brand like Etsy, Depop can establish itself as a serious player in the online shopping industry. The merger could also spur other retailers to reconsider their approach to fashion retailing and how they can capitalize on the growing trade of secondhand clothing.

What Does this Mean for Sellers and Buyers?

Sellers and buyers on both platforms will benefit from the merged experience. Etsy sellers can experience increased exposure to younger audiences through Depop's vast user base, and Depop users will have access to the established network of sellers and the extensive product offerings of Etsy. This move provides an excellent opportunity for independent sellers to expand their reach and get in front of a broader audience.

Challenges Ahead

Despite Depop's loyal following, it faces growing competition from other players in the resale market, such as Poshmark and ThredUp. Maintaining its identity and appeal with Gen Z consumers is essential if Depop aims to remain relevant and competitive. Integration with Etsy may also challenge the authenticity and unique persona that Depop has created for itself. Striking a balance between expansion and retention of its brand value is crucial to Depop's continued success.

Conclusion

With the rise of conscious consumerism and secondhand fashion, it is no surprise that established sellers like Etsy are looking to tap into this booming market. The acquisition of Depop underscores the changing retail landscape and the importance of sustainability, unique fashion statements, and social media engagement to younger generations. As these consumer trends continue to shape the retail industry, retailers must take note and adapt accordingly.


Comparison of Etsy Buying Gen Z-focused Resale App

Introduction

Etsy and Resale app are both online platforms that offer unique buying experiences. Etsy, however, has been in the business for quite some time, while Resale app is relatively new. In this article, we'll compare the two platforms highlight their differences, advantages, disadvantages, and target audience.

Platform Overview

Etsy is an online marketplace that facilitates buying and selling handmade, vintage, and craft supplies. With over 81 million buyers worldwide, the platform offers a range of products, from jewelry to furniture to clothing.

On the other hand, Resale app is a Gen Z-focused secondhand clothing digital platform that's convenient for up-and-coming fashion icons looking to buy affordable clothes and resell old items from their wardrobes. The peer-to-peer marketplace offers resale clothes from current trend-setters and desirable designer brands.

Target Audience

Etsy's main target audience is people that want unique and personalized products. The platform ofers handmade products that consumers love. The platform has a higher appeal among women aged 18-54.

Resale app, on the other hand, caters to the young generation. As the name suggests, it's focused on the resale of secondhand clothes mainly targeting college students, young professionals, and teenagers. This is due to the generation's desire to look good, save up money and be environmentally conscious at the same time, making resale shopping a fantastic option.

Price Comparison

Etsy has a more extensive range of products than Resale app, with prices varying depending on the seller. It also allows creators to set what they believe is fair pricing based on the market value of their product. Due to the uniqueness and quality of the products, Etsy's prices tend to be higher.

Resale app offers second-hand products at different price ranges depending on the brand and popularity. Since buyers are also able to resell their own items on the app, you can find clothes that have never been worn being sold at lower prices than they would be on Etsy.

Product Quality

Etsy vets its sellers beforehand and only approves those that sell high-quality handmade or vintage products with thoroughly described details. Therefore, product quality is usually high and satisfaction is guaranteed.

Resale app quality varies since they rely on sellers who put up clothes for resale. However, the platform has its policies and guidelines for accepting items on its platform to ensure selling safe and reliable products.

Shipping

Etsy sellers ship products, shipping fees are clearly stated in the vendor's page and vary based on distance. Shipping times also tend to vary depending on the seller and location, up to 2 weeks.

Resale app offers nationwide free shipping. They also provide free shipping labels, which makes the whole process stress-free. The platform does recommend two-day priority shipping with insurance, so you know your item arrives safely and quickly.

User Experience

Etsy is user-friendly and easy to navigate. Customers can easily find what they're looking for, read reviews and make purchases. Most buyers love Etsy because of how easy it is to use and the wide variety of products available.

Resale app has a social media feel with hundreds of posts popping up on your screen from people all over the country. The search feature allows filtering by category, size, and style, making it easier to find what you want. Resale app's interface aims at making shopping for items less daunting, much more fun experience, and in turn, enjoyable.

Advantages of Etsy

  • Handmade, unique vintage and/or personalized products.
  • High-quality products
  • Large variety of items to shop from
  • User-friendly platform

Advantages of Resale app

  • Cheap and affordable secondhand clothes;
  • High-end designer clothes sold at a fraction of the price;
  • Free shipping;
  • Social media-like interface;
  • Eco-friendly.

Disadvantages of Etsy

  • Higher prices due to the uniqueness of the products;
  • Shipping times vary depending on the seller.

Disadvantages of Resale app

  • Product quality varies based on the sellers;
  • Item availability may be limited
  • The platform is targeted towards younger generations only.

Conclusion

Etsy and Resale app have distinct target audiences, advantages, and disadvantages. Etsy caters to those looking for unique, personalized, handmade or vintage goods while Resale app targets eco-conscious younger generations. Etsy has higher quality but with higher costs, unlike Resale app that offers affordable fashion with lower quality. The choice of which platform to use usually depends on one's taste in shopping and the kind of item they need.


Tips for Buying on Etsy's Gen Z-Focused Resale App

Introduction

Shopping has been revolutionized over the years, with traditional brick-and-mortar stores making way for online marketplaces. Etsy is one such marketplace that offers handmade and vintage items. Recently, Etsy launched its Gen Z-focused resale app aimed at young people to buy and sell secondhand clothing and accessories. Here are some tips for buying on Etsy's resale app.

1. Filter and Search

When you first open the app, there is a long list of items available for purchase. To find what you are looking for quickly, use the filter function to narrow your search by size, color, brand, or price. Use specific keywords to refine your search and get relevant results.

2. Check for Item Details

The item details help you get more insights into the product you want to purchase. From the condition of the item to its measurements, it's essential to review the information carefully. You don't want to end up buying something that won't fit you or has significant damage.

3. Review Seller Feedback

Before committing to a purchase, check out the seller's feedback. Read through the comments and reviews to determine if other buyers had satisfactory experiences with the seller. If you have any concerns, ask the seller questions before making a purchase.

4. Evaluate Return Policy

It's always a good idea to check the return policy before purchasing an item. Ideally, you would want a return policy that protects you from damages or misrepresentations of the product. Ensure that the policy aligns with your expectations before taking the purchase further.

5. Verify Shipping Time

Shipping time varies depending on the location of the seller and availability of the item. Pay close attention to the shipping time to avoid surprises. If you need your product within a specific timeframe, consider contacting the seller before placing your order.

6. Assess Authenticity

Buying secondhand items can come with the risk of purchasing counterfeit products. If the item you are interested in is from a well-known brand, take time to assess its authenticity. Look for signs of wear and tear, authentication tags, or even reach out to the brand's customer service line to confirm the product's legitimacy.

7. Compare Prices

The resale app offers many sellers who have the same or similar products at different prices. Take the time to compare prices before making a purchase. Look for the best deals but remember, pricing should not be the sole factor when buying from online marketplaces.

8. Use Promotions

The Gen Z-focused resale app offers various promotions and discounts. Check for these promotional offers as they can save you some money. You can also follow your favorite sellers or brands on social media to get alerted about any upcoming promotions.

9. Monitor Favorite Products

If you cannot make up your mind about an item, save it to the favorites list within the app. This feature allows you to store the product for future reference and to get alerts on price changes, if any. You can also use this list to compare prices from different sellers.

10. Stay Safe While Shopping

Finally, stay safe while shopping online. Avoid shady sellers or those that do not have sufficient feedback history. Use secure payment options like PayPal or credit cards to prevent fraud. Also, never share personal information other than what is necessary to complete your transaction.

Conclusion

Shopping from Etsy's Gen Z-focused resale app can give young people access to unique secondhand items. However, it is essential to take precautions while purchasing online. These tips can help buyers have a smooth shopping experience and reduce the risk of fake or damaged products.

Etsy Buying Gen Z-Focused Resale App: A Trend That Aligns With Sustainability

As we become more aware of the environmental impact of mass production, Millennials and Gen Zers are increasingly turning to second-hand clothing as a way to shop sustainably. As the resale market continues to grow and thrive, companies such as Etsy are taking notice and making strategic moves to expand their reach in this industry.

Etsy recently announced its acquisition of Depop, a peer-to-peer marketplace that focuses on Gen Zs and millennials looking for unique and vintage clothing items. By doing so, Etsy is making a clear statement about the importance of sustainability and seizing an opportunity to compete with larger companies such as ThredUp and Poshmark, who have also been seeing significant growth in the resale market.

According to Etsy CEO, Josh Silverman, Depop is a vibrant, two-sided marketplace with a passionate community, a highly-differentiated offering of unique items, and we believe significant potential to further scale. Depop's world-class management team and employees have done a fantastic job nurturing this community and driving organic, authentic growth in a way that aligns well with Etsy’s DNA.

With Depop being predominantly focused on the younger, fashion-conscious demographic, Etsy is doubling down on a market that they've already had success in. The acquisition of Depop will help Etsy expand its customer base with Gen Z and millennial customers who are seeking unique and sustainable fashion items that align with their values.

This move by Etsy is a strategic one and aligns with the growing trend towards sustainability. As fast fashion continues to dominate the industry, younger consumers aren't willing to compromise on their values, which are leading them to seek out secondhand clothing. According to a report by thredUP, Millennial and Gen Z consumers are more likely than any other generation to shop for secondhand fashion, with 64% of Gen Z consumers saying they are more likely to buy secondhand.

The trend of Gen Zs and millennials shopping secondhand is a significant opportunity for companies to tap into this market. With Depop's user base, Etsy has the potential to become a major player in the resale market, allowing them to compete against larger companies that have already made significant strides in the industry.

Etsy's acquisition of Depop makes sense when you take into account that both companies share similar values. Etsy has long been dedicated to creating a sustainable marketplace where buyers can find unique items while supporting small businesses. The acquisition of Depop will enable Etsy to further its mission while offering a unique shopping experience to a younger demographic looking for authentic and affordable pieces.

This move by Etsy is also significant from a financial perspective. According to Depop's website, the company has 30 million registered users across 150 countries, with approximately 90% of its users being under 26 years old. This group represents a massive purchasing power, making it an appealing target for companies looking to expand in the resale market. With this acquisition, Etsy is projected to significantly increase its revenue and grow its customer base.

Overall, Etsy's acquisition of Depop represents a significant move into the booming resale market. It aligns with the growing trend towards sustainable fashion and taps into the purchasing power of Gen Z and millennial consumers. It also allows Etsy to expand its customer base while staying true to its values of supporting small businesses and offering unique and sustainable products.

We encourage our readers to consider supporting these companies that align with values that matter to the consumer and focus on sustainability in fashion. As such, we hope to inspire more people to begin buying second-hand clothes and make a positive impact on the environment.

Thank you for reading and supporting the movement towards sustainable, fashion-conscious buying practices.


People Also Ask About Etsy Buying Gen Z-focused Resale App

What is Etsy?

Etsy is an online marketplace where individuals and small businesses can sell handmade or vintage items, as well as craft supplies and unique goods.

What is a Gen Z-focused resale app?

A Gen Z-focused resale app is an online platform where people can buy and sell secondhand clothing, accessories, and other fashion items specifically targeted towards Generation Z consumers.

Is Etsy a good place to shop for Gen Z fashion?

While Etsy does have a wide range of fashion items, including vintage and handmade pieces that may appeal to Gen Z consumers, it may not necessarily be the first choice for those looking for trendy, fast-fashion items typically found on Gen Z-focused resale apps.

How does buying on Etsy differ from using a Gen Z-focused resale app?

Unlike Gen Z-focused resale apps, where items are typically pre-owned, Etsy features a mix of new and pre-owned items. Additionally, Etsy purchases may take longer to arrive due to the nature of handmade or custom-made items.

Can I sell my own Gen Z fashion on Etsy?

Yes, individuals and small businesses can sell their own fashion items on Etsy, including trendy pieces that may appeal to Gen Z consumers.

Are there any unique benefits to buying Gen Z fashion on Etsy vs. a resale app?

One benefit of shopping on Etsy for Gen Z-focused fashion is the ability to support small business owners and artisans who handcraft their items. Additionally, Etsy has a wider variety of items beyond fashion, such as home decor and art.

How can I ensure the authenticity of items purchased on Etsy?

While Etsy has guidelines for authenticating vintage items and handmade goods, buyers should still exercise caution when making purchases. They can review the seller's reviews and previous sales to gauge the legitimacy of the item and potentially request additional photos or information before making a purchase.